The Employee Giving Program (EGP) is a workplace giving program for employees of King County government. The aim is to create meaningful connections and relationships between the employees of King County and non-profit organizations throughout the Great Puget Sound area. During the six week campaign, they reach out to 13,000 King County employees to encourage them to support local organizations. The program was in need of refreshing their marketing brochure and fliers to appeal to younger employees.
There was so much content on the brochure that it was hard to digest. The main goal was to simplify the design and include more white space. The brochure is given out to every new employee at King County and is an audience that the campaign wanted to capture so we wanted to make sure that it would be accessible and eye-catching.